- GigaOm, Monday, October 1, 2012 5:01 PM
Ryan Kim tells us Foursquare’s CEO and co-founder Dennis Crowley is building a revenue model around local search and location-based services through an ad product called promoted updates. Kim
writes that with promoted updates the company can leverage its Explore technology that makes recommendations. About 20 businesses, such as Gap, Old Navy, Hilton, and Hertz, will test the
feature that serves up promoted updates from nearby businesses based on data.
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