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Kantar To Include Online TV In Danish Figures
- M&M Global , Sunday, October 14, 2012 3:13 PM
The National TV Steering Committee in Denmark and Kantar Media are set to enhance the existing TV audience measurement service to include TV viewing on PCs, smart phones and tablets, from 2013. Kantar Media's VirtualMeter technology will be deployed to the existing national panel to record accurate data on online TV viewing habits. Audience figures incorporating these developments will be made available from next year.
