• by Joe Mandese  @mp_joemandese, October 16, 2012

The common theme among the brand marketers on the opening panel of the DPAA’s Digital Media Summit is that “elevators” are the place-based ad industry’s killer app.

Both Oppenheimer Funds’ Kirti Srikant and Energizer Personal Care’s Ben Pagel cited elevators as their favorite example of where the medium works best.

While that must have been music to Captivate Network chief Mike DiFranza’s ears, it also says something about the way marketers think about cool ways to reach consumers – or just how they feel about riding in elevators.