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Strategic Analysis Of Multichannel Consumer Behavior

What is the role of the search engine in the purchase path based on the product and region? Avinash Kaushik digs deep into consumer behavior and data to help marketers understand the role of search in the consumer purchase path. He points to a free Google tool called Consumer Barometer that provides qualitative research to analyze the influence of digital and consumer behavior that leads to online and offline purchases. The tool can tell marketers the percentage of consumers who actually purchase specific products online.

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