The shift to responsive came out of MNA's "mobile-first strategy", which launched a year ago, with the team responding to a significant rise in the number of people reading their sites on mobile and tablet devices, William Beavis, head of digital at MNA told Journalism.co.uk. During the first quarter of last year, 11 to 12% of people accessing MNA's sites were doing so from mobile devices. This rose to 30% in the first quarter of this year, Beavis said.