MediaCom has unveiled four new wins for its Australian offices, adding nearly $55 million in billings. The agency has been appointed to work on consumer health and personal care company PharmaCare
Laboratories, SEEK, an online employment brand, The Iconic, an online retailer, and Chemist Warehouse. MediaCom will share media planning and buying tasks on Chemist Warehouse with Quattro Group. All
four accounts were won after competitive pitches with MediaCom beating Starcom, Ikon, Initiative and Mitchell & Partners.