Around the Net
How Email Remarketing Holds On To Customers
- KISSmetrics, Wednesday, November 14, 2012 11:07 AM
Chris Hexton takes us through six email remarketing strategies that give marketers practical examples to keep customers happy and coming back for more. He points to using product life cycles, creating a sense of urgency, and asking customers to pay upfront for yearly services, rather than monthly. Above all, "make them feel loved" through great customer service, Hexton writes, highlighting an example from Zappos.
