• by Mark Walsh  @markfwal, November 14, 2012

Mobile location ad company JiWire has named former AT&T executive Michael Fordyce as its new CEO. He succeeds David Staas, who has served as JiWire’s interim president and CEO since March.

Fordyce most recently served as SVP, business development, publisher products, and strategic partnership management at YP Holdings (formerly known as AT&T Interactive). During his tenure, digital revenue at YP grew to almost $1 billion.

Prior to working at YP, Fordyce led national advertiser sales, business development, and partnership management for Ingenio, leading up to its 2007 acquisition by AT&T. His background also includes management positions at telecom and Internet companies such as PointCast, Respond.com, Pacific Bell and MCI.

JiWire says its location-based ad network spanning public Wi-Fi and mobile applications reaches a monthly audience of 50 million unique users. The company has received $33.6 million in venture backing to date from investors including Draper Fisher Jurvetson, Trident Capital and Nob Hill Capital Management.