Socialbakers Adds Funding, Builds Out Social Analytics

Jan-Rezab-ASocial media analytics start-up Socialbakers on Monday is expected to announce $6 million funding.
“With this funding, we will continue building our platform’s social measurement features,” said Socialbakers CEO Jan Rezab. The round was led by Index Ventures, along with help from Earlybird Venture Capital.
Founded in 2009 as Facebakers, the renamed Socialbakers has quickly grown to 160 employees worldwide, and boasts top-tier clients, including McDonald’s, Nestle, Henkel, LVMH and Vodafone.
Socialbakers' so-called “comparative analytics” platform measures social media performance across major networks, including Facebook, Twitter, YouTube, LinkedIn and Google+. All together, the company claims to monitor 10 million social media corporate profiles.
Socialbakers is also recognized for establishing social media KPIs and measurements, such as Socially Devoted, which measures the quality of customer service in social media channels.

Late last year, the company raised $2 million, and soon after acquired Social RSS, a popular feed reader app for Facebook. Also in 2011, Socialbakers bought for an undisclosed sum.
Over the past two years, the company has opened new outposts in Sao Paulo, Mexico City, Dubai and Istanbul, in addition to its Prague, London, Munich, Paris and San Francisco offices.

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