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Can Mobile Save Brick & Mortar Retail?
- The New York Times, Friday, November 23, 2012 1:49 PM
In a bit of technological irony, retailers are relying on the mobile Web to lure shoppers away from desktop-dominated ecommerce and back into stores. “The bait is technological tools that will make shopping on the busiest day of the year a little more sane -- and give shoppers an edge over their competition,” The New York Times reports. For instance, “Those with smartphones in hand will get better planning tools, prices and parking spots.”
