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Ecommerce Engines Test TV

Following what has become a tradition for scaling Web companies, a number of ecommerce giants are testing TV campaigns this season. They include Gilt Groupe, One Kings Lane,, OpenSky, and Wayfair. “All of the companies are hoping to see a lift in sales and increased brand awareness, but the immediate beneficiaries of this trend will clearly be TV networks that have strong female demographics,” AllThingsD writes.

Read the whole story at All Things D »

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