• The Drum, Thursday, November 29, 2012 5:16 PM

Global marketing and technology agency LBi has launched an interactive music-mapping initiative to raise awareness and drive use of n0tice.com, the Guardian Media Group’s online community platform. To capture people’s passion for live music, LBi and n0tice have launched an interactive gig-mapping tool on the Guardian’s music blog pages, showing fans’ tweeted reviews, Instagram photos and n0tice posts on an interactive map. Once location is enabled, users simply tag their reports with #gdngig and stories are instantly pinned to a live map of gigs across the UK and beyond.

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