T3 Taps Mediabrands' Pomaro For 'Audience-Centric' Media

Austin-based independent T3 has named Greg Pomaro senior vice president-executive media director of its San Francisco office. Pomaro joins from Interpublic, where he was senior vice president-client services of its Mediabrands Audience Platform unit.

The move marks another high-profile get for T3, which earlier this year hired former GSD&Mer Jim Firestone as chief strategy officer and former BBDOers Rick Doerr and Joe Volpicelli as senior vice president-managing director/New York and senior vice president-executive creative director, respectively.

T3 CEO Gay Gaddis attributed the moves to the attraction of T3’s reputation for “independence and collaboration.”

The agency emphasized that Pomaro will “lead strategic audience-centric programs,” suggesting that T3 will join the movement of agencies shifting from “media-buying” to “audience-buying,” as Pomaro’s former shop Mediabrands has done.

Prior to Interpublic’s MAP unit, Pomaro was a client business partner overseeing Microsoft’s North America account at Interpublic’s Universal McCann unit. Prior to that, he led media and online investment at Razorfish’s Seattle office.

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