• December 6, 2012

Duracell and Hasbro are doing a joint holiday cause-marketing campaign giving to families in need through a Toys for Tots donation on Duracell’s Facebook page.

There is a "Power Up with Duracell Batteries" feature on all battery-powered Hasbro toys packaging. The partnership will be featured in :15 and :30 TV and broadband spots that break Nov. 19, and will announce its program by showcasing that every Hasbro toy donated to Toys for Tots during the holiday season will be powered by Duracell batteries.

Duracell launched its second annual toy sweepstakes, the Power Holiday Smiles campaign, on Thanksgiving. It gave away one toy every hour throughout the holiday season (until Dec. 20), will include many toys from Hasbro. For every sweepstakes entry received, Duracell will donate a battery to Toys for Tots (up to 500,000 batteries).