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comScore Pegs Online Holiday Spending At $27B So Far

  • comScore, Tuesday, December 11, 2012 11:50 AM

U.S. consumers have spent $26.6 billion online, up 13%, during the first 37 days of the holiday shopping season. The most recent week saw three separate days surpass $1 billion in spending: Monday, Dec. 3 at $1.117 billion, Tuesday, Dec. 4 at $1.362 billion, and Wednesday, Dec. 5  at $1.051 billion. Lots of money is being spent, but how much of that begins with a search on an engine rather than a Web site? 

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