Commentary

"people haven't figured out mobile"

  • by , Staff Writer, December 13, 2012

David Alles, general manager for Xbox, Microsoft, says unlocking the value of mobile may require linking it to the other devices in our lives: "Mobile may become really important when you can track someone on their mobile, on their PC, and on their television... What are the two data sources where you get 1+1= 10?"

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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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