Commentary
go where the conversations are happening
- by Erik Sass , Staff Writer @eriksass1, December 15, 2012
Marketers should go where the conversations are happening online to engage with consumers, and then "slowly pull them to your properties," according to Steve Goldner, senior director of social marketing for Hyper Marketing Inc., Ryan Partnership.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
