Commentary

social is not a great vehicle for conversion and direct sales

  • by , Staff Writer, December 15, 2012

"social is not a great vehicle for conversion and direct sales," notes Steve Goldner of Hyper Marketing Inc. But stay tuned for my panel at 11 a.m. -- can social media get pushed further down the conversion funnel?

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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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