Commentary
social is not a great vehicle for conversion and direct sales
- by Erik Sass , Staff Writer @eriksass1, December 15, 2012
"social is not a great vehicle for conversion and direct sales," notes Steve Goldner of Hyper Marketing Inc. But stay tuned for my panel at 11 a.m. -- can social media get pushed further down the conversion funnel?
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
