Commentary

social is not a great vehicle for conversion and direct sales

"social is not a great vehicle for conversion and direct sales," notes Steve Goldner of Hyper Marketing Inc. But stay tuned for my panel at 11 a.m. -- can social media get pushed further down the conversion funnel?

Next story loading loading..
About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.