Around the Net
Study Finds Brands Missing QR Code, Mobile Search App Opportunity
- DMEautomotive, Tuesday, December 18, 2012 12:20 PM
DMEautomotive released a study Tuesday that details what consumers want in auto service providers' QR codes, mobile apps, coupons and ability to schedule online appointments. It turns out that consumers are far more likely -- at 44% -- to search and use mobile apps than QR codes -- at 18%. The study suggests that marketers are missing an opportunity to communicate with consumers because most brands simply link product information or static Web pages to the scanned QR code, rather than make them interactive.
