Ad Shop Marc Ramps Up Digital Efforts, Wins

Pittsburgh-based Marc USA has been selected to handle digital media duties for health insurer Capital Blue Cross, one of Pennsylvania’s largest health insurers, the agency has confirmed.
The client spent nearly $4 million on measured media in 2011, according to Kantar Media. The client’s digital ad budget was not immediately available.
The selection comes as Marc has been expanding its digital staff to handle recent new business assignments in the digital sector from new and existing clients. The agency doubled the size of its digital team to more than 50 specialists in 2012.
In fact, the agency indicated that it is now doing some type of digital media work for nearly every client. The shop’s client roster includes Rite Aid, Nature Made and TrueValue, among others. Earlier this year, it pitched and retained the Pennsylvania Lottery account.
The digital staff will continue to expand, said Marc USA CEO Michele Fabrizi, noting that the shop is looking to fill nine additional positions mostly in the interactive and social media disciplines. Fifteen staffers are already dedicated to the social media space.
The agency has added $10 million from new assignments over the past year, Fabrizi confirmed. “This was our biggest annual revenue gain in the last five years,” she said. The agency doesn’t disclose total revenues.
In addition to Pittsburgh, Marc has offices in Chicago and Miami, with a total of 200 employees and $300 million in annual billings. Services include advertising, strategic planning, research, PR, social marketing, media planning/buying, interactive marketing, direct and customer relationship marketing and sales promotion.

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