Around the Net
Connectalytics: An Alternative To Google Analytics
- Search Engine Journal, Friday, January 18, 2013 12:13 PM
Google released a new feature several weeks ago that allows Analytics users to import their own cost data from third-party applications such as Bing and Facebook Ads, which helps marketers evaluate the performance of campaigns across engines and sites. Mat Siltala points to an alternative called Connectalytics that allows marketers to compare return on investments across multiple networks at the keyword level. This enables users to create a connection between networks. Siltala tells us how.
