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Mobile SEO: How To Optimize A Site

Bryson Meunier serves up tips for mobile search engine optimization audits. He takes us through a basic mobile SEO audit using the carmaker Mercedes as an example. Citing reports, he tells us that the automaker's revamped mobile site increased traffic 170% in the past year. Begin with searching on the site. It will tell you whether the site is optimized for a navigational query and whether the company has multiple sites competing for the same keywords. Other tips include how to align the site architecture with mobile search behavior.

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