Commentary
Rise in Permission-Based Marketing?
- by Mark Walsh @markfwal, January 23, 2013
Shaina Boone of Critical Mass suggests we could see a surge in permission based marketing where consumers are rewarded for sharing more data. She says she already knows of a few startups focused on this model. Hasn’t marketing guru Seth Godin been preaching the benefits of permission-based marketing for years?
Mark Walsh can be reached at walsh@mediapost.com
