• Red Rocket Media , Monday, January 28, 2013 3:18 PM

A number of hospitality and leisure operators generate up to half of their sales through social media outlets like Facebook, Twitter and Google+. That”s according to new research from Barclays, reported byfreshbusinessthinking.com, which also suggests nearly a third claim social media directly attributes up to 25% of all their sales. Around 13% believe it attributes up to half of their sales. In addition, 68% currently using social media claim they have had a ‘positive’ or ‘very positive’ experience with the medium – which includes attracting new customers and receiving positive recommendations.

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