Onswipe, which launched 18 months ago in the U.S., has "no specific plans" to focus on pushing its product to UK publishers at present, but chief
executive and co-founder Jason Baptiste told Journalism.co.uk it is likely to happen "sometime in the near future". The UK is appealing due to the "common language, great brands, and as it's our
second largest audience", providing publishers using Onswipe with 6.6% of their traffic compared to U.S. traffic of 72%.
Read the whole story at Journalism.co.uk »