• by Joe Mandese  @mp_joemandese, February 4, 2013

WPPs Xaxis unit has began trading in Hong Kong on Monday. Working directly with sister WPP unit GroupM Hong Kong, the new outpost will offer regional marketers to utilize Xaxis’ audience-buying systems, including Xaxis proprietary data management platform.

Prior to joining Xaxis, Chung served as Business Director, Hong Kong for Tribal Fusion, the world’s 2nd largest digital advertising network. In this role Chung successfully built regional coverage for Tribal Fusion by establishing partnerships with area publishers in the Greater China region. In addition to driving the Tribal Fusion business, he was also responsible for managing the team that provided suitable targeting options, data, insights and optimization methods for both direct clients and agencies including GroupM.

Andy Chung has been named director of the Hong Kong operations, joining Xaxis from Tribal Fusion, where he was business director for Hong Kong for the online ad network.

“The market opportunity for Xaxis to provide sophisticated audience targeting and buying services to advertisers in the Hong Kong region is enormous,” stated Chung, adding, “I look forward to working with the GroupM family to build Xaxis’ presence in 2013 and beyond.”

Xaxis currently services more than 1,000 advertisers and processes more than 300 billion impressions worldwide each year.