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Forrester's O'Connell: RTB Shifting From 'Bidding' To 'Buying'

  • Beet TV, Thursday, February 7, 2013 5:54 PM

Real-time bidding is morphing into real-time buying, says Forrester analyst Joanna O'Connell, who makes the case that the movement is bigger than just bid-based trading, especially as private marketplaces begin to emerge.

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