• Brafton, Monday, February 11, 2013 10:58 AM

Building a loyal customer base similar to the one that Apple supports requires work. Brafton points to a report showing that 98% of studied business sites use online newsrooms to tell brand stories that engage and re-engage clients, but more encounter challenges. Some 35% struggle to keep news up to date, and 51% fail to present quality images within articles. Furthermore, 38% do not categorize, tag or optimize their news content. While the negatives and challenges might seem overwhelming, there is a positive side too. Brafton explains.

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