No One-Size-Fits-All Approach To Social

In the interest of scale, agencies would kill for a one-size-fits-all approach to social media marketing. Alas, according to Teresa Caro, VP of Social Marketing at Engauge, that’s just not possible. At Engauge, they still take a “go slow to go fast approach,” because most brands are at different stages of their social marketing strategies, Caro told attendees of MediaPost’s Social Media Insider Summit on Tuesday. “Some are still very focus on organic targeting … some are working on more advanced forms of targeting,” she said. For every new client, said Caro, “We’re going to define [the] current state, and take it from there.” Asked why some clients are further along than others, Caro said it has a lot to do with budgets and resources. “Measurement is very dependent of resources.” Caro said.

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