• eMarketer, Wednesday, February 13, 2013 4:17 PM

An eMarketer report shows how social signals fuel real-time marketing. The report shows how companies like Cisco, Dell, Discovery Communications, H&R Block, McDonald's, SAP, Sprint Nextel and other businesses share how they go beyond traditional social marketing to do more with social analytics. They create content that drives more response and engagement, make rapid changes to marketing plans, and develop initiatives around topics and events driven by changes trending in social media, according to the report.

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