• by Wayne Friedman , February 21, 2013

Advertisers continue to stir the pot for more family-oriented TV programming.

The Association of National Advertiser's Alliance for Family Entertainment (AFE), a group of 40 national advertisers, are joining up with Overbrook Entertainment, co-founded by actor Will Smith and film producer James Lassiter, to start up a new scriptwriting contest to find new family-focused TV programming.

The contest includes scripts for one-hour dramasand 30-minute comedies. Winners will receive $5,000, a meeting with Overbrook and the opportunity to have their script developed.

The AFE had fostered a number of family shows for television for more than a decade.