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Advertorials Push Down Local Sites' Google PageRank

More than 40 local newspaper websites have dropped in Google PageRank score after running advertorials with hyperlinks. The advertorials promoting Interflora ahead of Valentine's Day also resulted in the florist losing search rankings, as described in a blog post published on Friday by SEO expert Anthony Shapley. Shapley explains that Interflora was "exceptionally aggressive" when preparing for Valentine's Day. He estimates the company placed more than 150 advertorials on UK news sites.

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