• by Wayne Friedman , March 1, 2013

Think NBC's problems are only in the evening? Think about morning time periods.

ABC's "Good Morning America" has now led NBC's "Today" for the last 27 weeks in a row, all 21 weeks in the 2012-2013 season, and 16 of the 21 weeks in the key 25-54 demographics that news-oriented advertisers want.

Season-to-date, "GMA" was ahead of NBC's "Today" show by 518,000 total viewers and 66,000 adult 25-54 viewers. ABC says "GMA” is leading “Today” by its largest season margin in overall viewers and in the key 18-49 viewers in more than 21 years.

Season-to-date, “GMA” is up 7% in total viewers and 2% in adults 25-54 versus a year ago. NBC’s “Today” is down 15% in total viewers and 21% in 25-54 viewers; CBS’ “CBS This Morning” is up 8% in total viewers and flat in 25-54.

Recently, "GMA" has scored even higher -- in part because of Robin Robert's highly touted return to the show. The most recent week ending Feb. 18 saw "GMA" with 6.0 million viewers, followed by NBC's "Today" at 4.9 million and "CBS This Morning" at 3.0 million.

The combined average for the most recent week for all three shows was 14 million viewers. Back in September 2012, it was 11.58 million viewers.

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