Around the Net
The Relationship Between 'Direct' And RTB Buys Explained At Last
- Marketing Land, Tuesday, March 5, 2013 9:41 AM
SiteScout Director of Marketing Ratko Vidakovic explains the relationship between buying "direct" from publishers and ad networks vs. buying similar, if not the same inventory via real-time bidding. Hint: It's all about the yields -- for publishers and advertisers.
