Deutsch NY has hired Rey Peralta as the senior vice president, director of creative technology. Peralta joins from Mother. While he was at Mother, he worked on several digital projects, including the launch of the Sour Patch Kids video game for Xbox, Sony PlayStation, iOS, and Android phones. He also led digital work on accounts such as New Balance, Devo, Stella Artois, Google, JCPenney, and RIF. Previously, he worked at Euro RSCG MVBMS and Digitas.