June 3 - 6, 2024
Around the Net
March Madness Ad Spend At $1Billion
- NYSportsJournalism.com , Thursday, March 7, 2013 8 AM
Between 2003 and 2012, the NCAA Division I men’s basketball tournament generated more than $5.9 billion in national TV ad spending from 266 different marketers. In 2012, ad revenue surpassed the $1-billion mark for the first time. Those are just some of the figures in a new study from marketing and research firm Kantar Media, N.Y.
