Around the Net
ESPN Rethinking Programmatic
- Digiday, Friday, March 8, 2013 3:15 PM
According to Digiday, ESPN is rethinking the value of programmatic buying after creating their own private marketplace in late 2012. Digiday wrote, "ESPN’s not the only prominent publisher rethinking opposition to programmatic ad buying. The Wall Street Journal, for instance, uses Rubicon to power a marketplace."
