Around the Net
A Need For RTM
- Digiday, Friday, March 8, 2013 1:17 PM
The "M" in "RTM Daily" can stand for many things, but it's mostly referred to as "media." Digiday has also dubbed "RTM" as "real-time media," and says that there is a need for it.
It's not all about real-time marketing, writes Digiday, but about the medium on which the marketing occurs.
