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Google's Connected Shoe

  • ABC News, Monday, March 11, 2013 10:10 AM

It's a story the electronics industry has been trying to tell for about 10 years. Then along comes Google to heighten awareness. Last week we heard about Google's latest project Art, Copy and Code, which will show how creative and technology work. This week at SXSW it's all about a "crazy pair of sneakers" that shows how connected objects can tell stories on the Web. Google isn't the first to do this. Engineers have been using near field communication, radio frequency identification technology, and other sensors for years.

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