According to the recently released Ipsos Mendelsohn Affluent Barometer, affluent optimism in the U.S. economy, and in their own futures, has risen significantly. In February, 43% of Affluents were optimistic about the U.S. economy, up from 40% in December 2012, and 34% in October 2012.
In contrast, only 36% described themselves as pessimistic in February 2013. In addition, 52% now believe they personally will be better off in 12 months, up from 41% in December 2012.
The survey defines “Affluent” as adults living in households with at least $100,000 in annual household income. Approximately 20% of the U.S., Affluents hold 69% of the privately held net worth in America, and are vitally important for many marketplace categories including luxury, automotive, financial, technology, and travel.
Dr. Stephen Kraus, SVP & Chief Insights Officer, concludes: “Affluent optimism has risen in 2013, buoyed by the performance of stock and housing markets, as well as perceived improvements in the economy as a whole, and the job market in particular.”
The Barometer found that luxury spending among Affluents will likely remain at current levels, but shows significant growth potential among Ultra Affluents, the 2-4% of Americans with at least $250K+ household income. Ultra Affluent spending on luxury shows particularly strong growth potential in categories related to travel, apparel, accessories, watches and jewelry.
The study reveals that media multi-tasking is now a way of life among Affluents, who tend to be early adopters of the latest technology, including tablets and smartphones. Key media multi- tasking findings among Affluents include:
The February 2013 Mendelsohn Affluent Barometer was conducted online in February 2013. The data were weighted to reflect U.S. Census data.
For more information from Ipsos, please visit here.