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How To Benchmark Paid-Search Campaigns
- Search Engine Watch, Thursday, March 14, 2013 4:40 PM
Walking around blind? It may feel that way for marketers without a benchmark strategy. Gregg Hamilton tells us why competitive benchmarking should become critical to paid-search strategies. He believes this is one of the fundamental and valuable tools for paid-search campaigns because it puts efforts into perspective, helps to manage accounts, and helps to determine whether they are working. Answering his list of questions should help marketers stay on the correct track. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.