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Facebook Details Ranking In Graph Search

  • Facebook, Friday, March 15, 2013 2:25 PM

Facebook chose Unicorn as the fundamental building block of its search engine. Sriram Sankar talks about how it works and the technical processes used to identify and rank Graph Search results in Facebook. He explains that launching Graph Search gives Facebook insights into the popular queries and the need for optimization. Sankar takes us through the "life of a graph search query," giving marketers insight into how they should think about Facebook search optimization. 

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