Around the Net
RTB Opens Doors For "Lean" Marketing
- Marketing Profs, Friday, March 22, 2013 2:58 PM
Marketing Profs this week wrote an article that says that real-time bidding is ushering in the eara of "lean" marketing for dispaly advertising. What exactly is "lean" marketing, though? According to Marketing Profs, "lean" marketing is designed around "discovering customer needs rather than predicting them."
The article says that it is becoming easier for marketers to build "lean" campaigns as more online display inventory is opened up for real-time bidding.
