• by Fern Siegel , March 29, 2013

Kids cable network The Hub has optioned the rights to a new series, "KISS Hello Kitty," based on the highly successful KISS x Hello Kitty line of products from Sanrio, maker of Hello Kitty, a '70s brand.

The rock band Kiss, like Hello Kitty, has long been associated with creative merchandising. Together, they are now collaborating on a TV show and co-branded products: KISS x Hello Kitty. Various licensed items will include apparel, toys, electronics, stationery, and back-to-school merchandise.

The Hub's new animated series "KISS Hello Kitty" focuses on four KISS x Hello Kitty characters living rock 'n' roll dreams. KISS' Gene Simmons is one of the executive producers. The series will be produced by KISS Catalogue Ltd. and Sanrio.

Margaret Loesch, president/CEO of The Hub, stated: "Fans of The Hub know we are a distinct brand dedicated to providing clever, imaginative, and cool shows that families can watch together. The tone and style of the 'KISS Hello Kitty' TV show is a perfect fit for our network."

Simmons touted the alliance, noting KISS wanted to "make all our millions of fans worldwide proud of a show they can watch with the whole family."