Sometimes there are logical misperceptions around mobile.
Many believe that more people own iPhones than Android phones, though many pieces of research show that Android is the clear market share leader.
Some don’t see NFC (near field communications) catching on any time soon, though research shows 500 million NFC-enabled phones will hit the market next year.
Regarding commerce, one of the most common comments I hear is about how consumers will not trust mobile for spending significant amounts of money. The thinking goes: “I may use my phone to search or research, but would never buy anything expensive using my phone.”
With this in mind, I came across an intriguing tidbit buried inside the recent 15miles/Neustar Localeze Sixth Annual Local Search Study. While the study focused primarily on search, it highlighted the spending patterns on smartphones and tablets compared to those made on PC/laptops.
Granted, this is just one study but could be an indicator that maybe purchase patterns in general will become the same, no matter the device.
We already know that despite the increasing number and improving quality of apps, many consumers still use their phones as windows to mobile websites.
We’ll be on the lookout for more research on this. Meanwhile, I’m curious, how much would you spend using your phone or tablet and where do you see spending patterns heading?