Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced this week. The spectacular displays consist of LED screens measuring 26 feet on the diagonal, mounted in four towers surrounding the airport’s “Great Hall” elevator column, and will reach around 50 million passengers per year with advertising as well as useful information about the airport, Denver, and Colorado, according to DIA chief commercial officer John Ackerman.
CCA says the towers will form the centerpiece of a larger roll-out of digital communications technology throughout DIA, including over 118 LCD screens around the airport, freestanding 70-inch LCD screens in the airport’s Jeppesen Terminal, and overhead video walls in its A, B, and C concourses. CCA is also replacing hotel phone boards in the baggage claim area with touch-screen displays that can send hotel, restaurant and other travel information to mobile devices. The build-out is part of a 10-year contract between DIA and CCA.
Last year the outdoor advertising company launched an updated version of its FlySmart mobile travel app for DIA, providing a variety of information including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options. CCA designed the new app in partnership with SapientNitro. The original FlySmart mobile app, created by CCA and Geodelic, debuted in August 2010.
Also in 2012, CCA got some competition with the launch of an airports division by Titan. In February of this year Titan Air announced a deal with United Airlines, making Titan the advertising sales representative for United media assets in airports across the U.S.