• April 8, 2013

Triton Digital today announced the promotion of Benjamin Masse to vice president and general manager of a2x, the company's programmatic advertising platform. President of Market Development John Rosso stated that Triton is heavily invested in real-time technologies. The promotion of Masse is meant to solidify a2x as a platform that's here to stay. 

"The programmatic exchange ecosystem is growing very quickly and it's important to stay on top of the latest technology and trends…" stated Masse. In his new role, Masse will lead strategy, partnerships, and product development for the exchange.