That’s according to research from Kenshoo exclusive to The Drum. The report, conducted during the fourth quarter of 2012, spanned the Kenshoo platform comprising over 100
advertisers and totalling £1 billion’s worth of paid search spend globally. UK search spend jumped 21% from the third to fourth quarter, while the US saw spend climb even further with a
30% rise, but Europe saw volume spend drop by 4%.
Read the whole story at The Drum »