Around the Net
The Tipping Point Of Automation
- Forbes, Monday, April 8, 2013 3:13 PM
Forbes today wrote that "…this automated ad buying is reaching a tipping point less than 10 years after it began." The article says that real-time buying of ad inventory "through Nasdaq-like advertising exchanges….has gone mainstream."
Forbes also includes a panel on programmatic which was moderated by RBC Capital Markets analyst Mark Mahaney and included industry leaders such as AppNexus' CEO Brian O'Kelley and Andrew Casale, VP of strategy for ad network Casale Media.
