Near You Now, which is located at the Sussex Innovation Centre in Falmer, will let news sites present content to readers based on their locations. Speaking to Journalism.co.uk, founder
Anthony Sheehan said the content can be presented in a range of ways, such as via a mobile app, live stream or just a series of links on a news site. "As a user hits that page they place a call to our
service and we return them the 10 most appropriate, most relevant, local stories for that user and that place at that time," he explained.
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